ESPN class

In our class on 10th september, 2011, we had a class with Sir Soumitra Bose, who is a part of ESPN network, taught us a lot about sports marketing. He taught us the concept of AMBUSH MARKETING. He also introduced us to terms like Brand Equity, Brand Relation etc. He gave us alot of knowledge about sports and its relation with endorsements etc. Somitra sir told us about the concept of IPL and also taught us about the relation between Nationalism and Sports.