Text Content
Brevity > Write tight. Omit all unnecessary words.*
Sentence Structure > Be straightforward. While a meandering introductory clause may seem like a good idea to you, the reader might stop reading -- before she gets to the heart of your sentence.
Active Verbs > It is easy to write with passive verbs (am, is, are, has, have). Using active verbs makes the writer work harder -- but the reader benefits. The writer also benefits, because the reader stays interested. Passive verbs bore readers. Bored readers leave.
Say What You Mean > Try saying it out loud before you write it. We tend to speak more directly than we write. We get to the point more quickly, too, when we can see the listener's eyes glazing over.
Redundancy > Reading the same information twice wastes a person's time.
No comments:
Post a Comment