Text Formatting
Short Paragraphs > A 100-word paragraph looks pretty long on a Web page. Long paragraphs send a signal to the reader: This will require effort. The writer expected you to have a lot of spare time. Sit down and read awhile. Short paragraphs send a different message: I'm easy! This won't take long at all! Read me!
Chunks > Size does matter.
Chunks > Size does matter.
Headings > The heading at the top of the page should make absolutely clear what the page contains or concerns. The text under the heading must not repeat the heading information (see redundancy, below right).
Subheadings > If the page text exceeds 300 words, subheadings will help the reader scan the page efficiently and happily.
Boldface > Depending on the content, words or phrases in boldface can help readers find what they want. Combining boldface and subheadings could lead to visual noise, so do not overdo it. Combining links and boldface text in the same paragraph could have the same unsightly result.
Lists > Numbered, bulleted or other indented lists help the reader make sense of the information on the page. In many print contexts, lists would look ugly and thus are not used. On Web pages, lists work well in almost all contexts. Like paragraphs, lists appeal more to the reader when they are short.
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