Sunday 26 September 2010

ZEIGARNIK EFFECT

In psychology, the Zeigarnik effect states that people remember uncompleted or interrupted tasks better than completed tasks.
Soviet psychologist Bluma Zeigarnik first studied the phenomenon after her professor, Gestalt psychologist Kurt Lewin, noticed that a waiter had better recollections of still unpaid orders.
In Gestalt psychology, the Zeigarnik effect has been used to demonstrate the general presence of Gestalt phenomena: not just appearing as perceptual effects, but also present in cognition.
The Zeigarnik effect suggests that students who suspend their study, during which they do unrelated activities (such as studying unrelated subjects or playing games), will remember material better than students who complete study sessions without a break (Zeigarnik, 1927; McKinney 1935).
Some authors have tried to explain the "paradox of suspense", namely: a narrative tension that remains effective even when uncertainty is neutralized, because repeat audiences know exactly how the story resolves (see Gerrig 1989, Walton 1990, Yanal 1996, Brewer 1996, Baroni 2007). Some theories assume that true repeat audiences are extremely rare because, in reiteration, we usually forget many details of the story and the interest arises due to these holes of memory (see Brewer); others claim that uncertainty remains even for often told stories because, during the immersion in the fictional world, we forget fictionally what we know factually (Walton) or because we expect fictional worlds to look like real world, where exact repetition of an event is impossible (Gerrig). The position of Yanal is more radical and postulates that narrative tension that remains effective in true repetition should be clearly distinguished from genuine suspense, because uncertainty is part of the definition of suspense. Baroni (2007: 279-295) proposes to name rappel this kind of suspense whose excitement relies on the ability of the audience to anticipate perfectly what is to come, a precognition that is particularly enjoyable for children dealing with well-known fairy tales. Baroni adds that another kind of suspense without uncertainty can emerge with the occasional contradiction between what the reader knows about the future (cognition) and what he desires (volition), especially in tragedy, when the protagonist eventually dies or fails.

2 comments:

  1. She gave 138 children simple tasks to do, like puzzles and arithmetic. She interrupted one-half in mid-task and allowed the other half to complete the tasks. One hour later only about one in ten (12%) recalled the completed tasks, while 8% remembered the same number of each. However, a whopping 80% remembered the interrupted tasks! Repeated experiments confirmed that individuals of all ages tend to remember uncompleted tasks far better than completed ones.
    thanks for shearing

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