Today we were obliged to have an esteemed person like Mrs Bindu Arora to teach us the tricks of the trade. She has achieved a lot in this industry and it was a privilege to have her with us. She taught us about the use of Marketing in Sports and Marketing via Sports.
There are various levels of marketing in sports. A sport is firstly marketed at the Association. Then the marketing is done on a team basis. "Sahara" are the biggest example of such kind of endorsements. Then comes Individual marketing. "Dhoni" endorses "Aircel", and that is a viable example of individual marketing.
We were taught about the marketing that takes place in the sports industry. We also learnt the difference between Marketing through Sports and Marketing of Sports. Then she told us about Grass-root level marketing.
Miscellaneously, we were also told about the Indoor Marketing strategies and Outdoor Marketing Strategies. The class was thoroughly interactive and an very informative one as well.
By:
Supriyo Mukherjee
(supriyomufcmukherjee@gmail.com)
There are various levels of marketing in sports. A sport is firstly marketed at the Association. Then the marketing is done on a team basis. "Sahara" are the biggest example of such kind of endorsements. Then comes Individual marketing. "Dhoni" endorses "Aircel", and that is a viable example of individual marketing.
We were taught about the marketing that takes place in the sports industry. We also learnt the difference between Marketing through Sports and Marketing of Sports. Then she told us about Grass-root level marketing.
Miscellaneously, we were also told about the Indoor Marketing strategies and Outdoor Marketing Strategies. The class was thoroughly interactive and an very informative one as well.
By:
Supriyo Mukherjee
(supriyomufcmukherjee@gmail.com)
Ya "Mr. Mukherjee" that class was very interactive.
ReplyDeleteAdding to the above report which is posted by "Mr. Mukherjee", i would like to say that, she got most of the receiver's attention by focusing youth related topics like:
(1) Scientific behaviors of Males & Females.
(2) Pre-maturity in youths.
(3) Sex in "Advertisements".
But also a part or section of receiver's were disappointed in her interactive session due to lack of Bilingual(English & Hindi) speech.
That wasn't remotely related to our topic. So, I left it out.
DeleteBut can we say that the presentation is much effective when the "Presenter" reaches to each and every receiver?
Delete