Mr. Saumitra Bose on New Media/ Digital Media

The class which was conducted by Mr. Saumitra Bose, Sports & Marketing Head, ESPN, was on Digital Media also known as, New Media. New Media is nothing, but the old traditional media only, which is Packaged and Presented in a new way, wherein, comes the strategy of Marketing. It differs from the traditional media such as Print, in a sense, it keeps pace with technology, which is not restricted by timescale, as in the case of, Newspapers and Magazines. This Media is governed by LIFESTYLE, dictated by speed and demand of the customers. In today's fast paced life, the execution of information through technology needs to be at beck and call. 'DEMAND = NOW’ and technology has moved to support it. Like all other Media's, New Media too, has its target audience and target of the audience is based on their age, sex and profile.

In New Media, one talks about-

Internet i.e., WWW (World Wide Web),

Mobile i.e., WAP (Wireless Application Protocol).In laymen terms, WAP is internet on mobile phone, using GPRS (General Packet Radio Service) for which Packet Data is needed. Packet Data is basically, downloading data at a certain rate. It does not start with www but with, for example, http:/ wap.mobilespn.com. GPRS is something that enables data to travel. This technology is mandatory, required to access all technology based programmes & also, one needs to have a GPRS compatible phone set to use this technology. GPRS has certain bandwidth, also known as Spectrum, just like a road having certain width and vehicles has to move through these it. Likewise, data travel in thebandwidth .Now a days, 2.5 G is used and in certain areas of the Capital like, C.P. & Mandy House, MTNL has launched 3G Network Service too. This bandwidth has certain spectrum which is controlled by the Government i.e., by Ministry of Defense. Now a days, Ministry of Defense, has allowed certain companies to use 3G technology, which fulfills the requirements and criterion, laid down by the Ministry.

New Media is popular because of,

1. Time

2. Accessibility

3. Mode

4. Life style

Compatibility and Connectivity are the two things, responsible for downloading-

1.Images

2.Audio

3.Video

4.Games

In Digital Media, to download content, data needs to be uploaded first and for uploading, CMS (Content Management System) is required. The content of the Mobile phone is defined by characters, not words. The message first goes to the operator through URL (Uniform Resource Locator), which is then, passed on to the customers. Mobile set has two streams i.e., Audio & Video. The format of pictures in Mobile set is in, GIF, the extension required to support, be it static pictures or the animated ones and the extension used for videos is, 3GP, RM, MP4, AVI.

Today, technology has made Media Convergence possible, wherein, all the Media's i.e. Print, Electronic and New Media or Digital Media, converge at some point or the other.