The Blue Ocean
“Vision of Young India for developing Business of Sports”
FICCI’s 3
rd Global Sports Summit “TURF 2011”FICCI in Sports
Federation of Indian Chambers of Commerce and Industry (FICCI)
Chambers of Commerce in India, which is committed to growth and development of various
sectors of economy.
FICCI recognizes SPORTS as the next boom market in India and can contribute significantly in
the economic growth of India and development of its youth. Therefore, it has been constantly
pursuing the growth and development of SPORTS SECTOR.
Beyond doubt, there is an enormous economic and new
business development potential in sports and exploiting it
requires experts and entrepreneurs.
For instance, more than 90 per cent of the sports persons
who are passionate about sports leave it. Limited career
opportunities in sports sector are a deterrent for those
who want to pursue sports. Even those who reach at
pinnacle suffer in the absence of support system in sports
and prefer foreign experts in absence of in-house
capabilities for right kind of coaches, academy, event
managers, sports scientist, physiotherapists, sponsorships
experts, marketing services, event management and so
on.
Also there is an obvious need of Public Private
Partnerships (PPP’s) to develop and maintain and operate
existing sports infrastructure. Opportunities like naming rights, bifurcation in various services
like stands, gym, retail services, marketing of events, selling tickets, membership base, food and
beverage management are to be exploited and presented to the stakeholders who are experts
in business development.
is the oldest and largestReconstruct Market
Boundaries, Focus on
Big picture, think
beyond existing and
present your
implementable, blue
ocean strategy for
Business of Sports in
India.
Get going!!!
CALL FOR ARTICLES
The strong regional identities in India create a perfect
environment for nurturing league culture in various
sports.
This mismatch is an opportunity for creating right
framework and mechanisms to bridge the demand
supply gap. In other words, there are dozen ways to
explain the appeal of sports--and yet no way to explain
it.
FICCI invites sports experts, economic researchers,
academicians, sports management, physical education,
business management, commerce and economics
students etc. to share their vision on Sports Business
Development in India.
OBJECTIVE
The competition aims to document and disseminate vision of young demography of India to the
stakeholders including sports administrators of the country and leading companies from India
Inc.
This is an attempt to increase awareness and knowledge on the sports sector and encourage
people to explore the entrepreneurship potential in sports.
The views from young Indians will provide insights to practitioners and will help them improve
models of interventions for sports development and positively affect the sports governance in
the country.
RULES OF COMPETITION
•
evaluation purposes.
Entries received on or before 5th October, 2011 by 23:59:59 hrs will be considered for•
WORD LIMIT MIN: 1000 WORDS AND MAX 1500 WORDSBrainstorm and share
your blue ocean
strategy for unexplored
sports sector under the
theme “Vision for
Sports Business
Development in India
”You have to write the article on any one of the following themes:
1. Public Private Partnership in Sports ;
2. Sports and Entertainment a formula for Mass Appeal;
3. Sports as a full time career;
4. Creating profitable sports properties;
5. Making sports a state asset;
6. Leaguization of Sports in India;
7. Draft Sports(Development) Bill;
•
course author will get due representation.
All the entries received will become FICCI’s intellectual property for use of FICCI’ of•
1. File of the Articles should be emailed in both PDF and doc Form
Email your entries at khushboo.luthra@ficci.com with following specifications:2. Font: Times New Roman 12, Line Spacing 1.5
3. Save the file in your name and acronym of name of the institute, for instance if
your name is “Stuti Sharma” and you are from Shri Ram College of
Commerce(SRCC), the pdf and doc file should be named as Stuti Sharma
SRCC.pdf/ Stuti Sharma SRCC.doc
4. In the email also attach your details as asked in attached excel sheet( please
see the attachment)
5. Subject line of your email should be “BLUE OCEAN: Title of Your article”
•
disqualification.
Ideas should be original; plagiarism of any kind will be sufficient grounds for immediate•
Only one entry per participant is allowed.•
EVALUATION OF ARTICLES
Non-fulfillment of any of the above criteria will immediately disqualify the entry.•
Committee (see the attached brochure for the committee details).
The articles will be judged by eminent panel comprising the members of FICCI Sports•
scenario of chosen theme) understanding of
terms of policy impediments) and
entrepreneurship potential) and
than five in no.)
The judges will evaluate article on the basis of INTRODUCTION (talking about presentISSUES and CHALLENGES (for instance inOPPORTUNITIES (in terms of economic orIMPLEMENTABLE RECOMMENDATIONS (not more•
The decision of the judges will be final and binding on all participants.DECLARATION OF RESULTS
•
email and will be published on FICCI Sports facebook page
Best 21 entries will be declared by 15th Oct, 2011, the results will be communicated byhttps://www.facebook.com/pages/FICCI-Sports/179522308727100
•
FICCI’s “3
The best seven entries out of 21 entries will be declared on 20th/21st October duringrd Global Sports Summit”TAKE AWAYS!!!
BEST SEVEN ENTRIES (One on each of the themes)
•
Certificate of Merit for Best 7 Entries.•
FICCI’s Sports Awards Ceremony and FICCI’s “TURF 2011” as special guests and will get
Free Delegate Kit which will include knowledge papers released during summit on
“Business of Sports in India”.
The authors of the best seven entries from different themes will be invited to attend•
Best seven articles will be facilitated during “TURF 2011”.•
letter on business of sports in India which is circulated to who’s who of India Inc
and Sports Fraternity and also in www.indiansports.in (FICCI’s partner for the “TURF
2011”).
Best seven articles decided by jury will be published in FICCI Sports Digest, quarterly enewsBEST 21 ENTRIES (3 per themes)
•
Summit
delegation fees.
The best 21 entries will get the opportunity to participate in FICCI’s 3rd Global Sportsand Sports Awards Night on 20-21 Oct, 2011 as special invitees without any•
of the author in Proceedings Book of FICCI’s “TURF 2011” under the heading of
Blue Ocean: Vision of Young India for developing business of Sports ”*
The best 21 entries will be published with the photograph, name, course and institute“The•
“TURF 2011” and will be circulated among who’s who of sports sector, sports
administrators of the country and to the delegates of “TURF 2011”.
The proceedings book will be presented to Ministry of Sports and Youth Affairs after•
A copy of the proceedings book will be sent to Planning Commission of India.•
Certificate of Appreciation for 21 best entries during “TURF 2011”.FOR ALL ENTRIES
•
discount on Delegate Fees that is paying just a token amount of 1000 INR, and avail
following benefits:
1. Attend the Conference (TURF 2011) and specialized workshop, visit exhibition
and lunch.
2. Entry to the FICCI’s Sports Awards Night and dinner.
3. Delegate Kit comprising
“Business of Sports in India”
For any further details or clarifications please contact Khushboo Luthra at
All the entries are eligible for Online Certificate Of Participation and will get 80%knowledge papers released during summit onkhushboo.luthra@ficci.com / 9811706319 (1000hrs-1800hrs)
Thank You
Rajpal Singh
Additional Director- Head Sports and Youth Affairs
FICCI
Industry’s Voice for Policy Change
Federation House, Tansen Marg, New Delhi- 110001
E: rajpal@ficci.com, rajpal.rps@gmail.com
T: 011-23487400, 23765083
F: 011-23320714, 23721504
M: +91- 9811046537
W: www.ficci-sports.in
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