Today we had a class with Mr. Soumitra Bose, an eminent personality of the journalism fraternity. Like the previous class, today's too was an interactive session insteead of a stereotypical lecture. He taught us about the four pillars of Sports Marketing --
PILLAR COMPOSITION
1. Sports (i) Athlete.
(ii) Sport.
2. Business (i) Money.
(ii) Public Body/Corporate Body.
3. Management Managers.
4. Economics Profit-Loss Analysis.
He then gave several examples of various sportspersons who were managed and taken care of by industrial and business giants, for instance, Sourav Ganguly is employed by Tata Steel and Saba Karim also worked for the same in PR Dept. We got to learn about the behind-the-scene stories of big names like Sahara and how Sahara's logo became a hot controversy during the Champions Trophy in 2002. By all this we learnt the basics of Ambush Marketing.We were introduced to a new term called IPR that stands for Intellectual Property Right. He gave us excellent examples of IPR through the means of the upcoming ICC Twenty20 World Cup, describing how ICC got its terms and trademarks very cleverly to avoid Ambush Marketing. Moving on to News Channels, we learnt that News Corporation, owned by an Australian American news mogu; Rupert Murdoch and that it is the biggest news news agency across the globe. He told us that STAR stands for Satellite Television Asian Region and ESPN implies Entertainment and Sports Programming Network, something that not many people know about. We also learnt about a term 'footprint' which is a code that decides the frequency of a show and helps to stop piracy. In the end he made us jump into a discussion about Unmukt Chand and the victorious Under-19 Indian team and how nuisance value adds to a sportsperson's brand value. The class was again a reciprocated couple of hours that was full of knowledge.
(ii) Sport.
2. Business (i) Money.
(ii) Public Body/Corporate Body.
3. Management Managers.
4. Economics Profit-Loss Analysis.
He then gave several examples of various sportspersons who were managed and taken care of by industrial and business giants, for instance, Sourav Ganguly is employed by Tata Steel and Saba Karim also worked for the same in PR Dept. We got to learn about the behind-the-scene stories of big names like Sahara and how Sahara's logo became a hot controversy during the Champions Trophy in 2002. By all this we learnt the basics of Ambush Marketing.We were introduced to a new term called IPR that stands for Intellectual Property Right. He gave us excellent examples of IPR through the means of the upcoming ICC Twenty20 World Cup, describing how ICC got its terms and trademarks very cleverly to avoid Ambush Marketing. Moving on to News Channels, we learnt that News Corporation, owned by an Australian American news mogu; Rupert Murdoch and that it is the biggest news news agency across the globe. He told us that STAR stands for Satellite Television Asian Region and ESPN implies Entertainment and Sports Programming Network, something that not many people know about. We also learnt about a term 'footprint' which is a code that decides the frequency of a show and helps to stop piracy. In the end he made us jump into a discussion about Unmukt Chand and the victorious Under-19 Indian team and how nuisance value adds to a sportsperson's brand value. The class was again a reciprocated couple of hours that was full of knowledge.
A concise report. Good job.
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