Class started with the valuable words of Dr.Smita . She enlightened us on the types of communication. She spoke about interpersonal communication, intrapersonal communication, group communication and mass communication. Moreover she told us that mass communication is also called "Magic Multiplier".
Next class was taken by Dr.S K Lau, who continued with the topic "How to make website appealing?". He spoke about CGI(Common Gateway Interface) and SSI(Server Site Includes). He focused on some important things-
1)server should be effective.
2)website must be interactive.
3)content should be impressive.
He also said that Java is more applicable and interactive. In the end, he concluded that Website should be a "POWERHOUSE"(it must contain graphics, fonts, audios , photos ).
After, Dr. SK Lau's class , we had a class by Dr. Atish Parashar, who taught us the SRIF(Strongest Relevant Influential Factor) theory. He told us that this theory is very important in all forms of communication. Each and every communication(whether it is marketing, advertisement, public relations) it must have SRIF only then it is understood by the target audience. SRIF forms two circles and there overlapping is necessary. The two circles are -
1)Field of Experience and
2)Frame of Reference
He further emphasized on Web Page. He told that a web page communicates textually and visually. After this, sir told us some terms related to print media(newspaper). The length and width of a newspaper is 37cm and 47cm.
The terms are-
1)Quark Express software for newspaper, it will automatically define the areas.
2)Karning Space is the space between two words . It is evenly distributed throughout the newspaper.
3)Tracking is the difference between two lines.
4)Gutter space is the space between two columns.
5)Heading is called Mast Head and it also communicates visually.
6) Left and right corners of a newspaper is called ear panel.
7) The other related terms are shoulder panel, focal point, blurbs,jump cut, solus advertisement.
The class was interactive and we got to learn very interesting things.
Next class was taken by Dr.S K Lau, who continued with the topic "How to make website appealing?". He spoke about CGI(Common Gateway Interface) and SSI(Server Site Includes). He focused on some important things-
2)website must be interactive.
3)content should be impressive.
He also said that Java is more applicable and interactive. In the end, he concluded that Website should be a "POWERHOUSE"(it must contain graphics, fonts, audios , photos ).
1)Field of Experience and
2)Frame of Reference
He further emphasized on Web Page. He told that a web page communicates textually and visually. After this, sir told us some terms related to print media(newspaper). The length and width of a newspaper is 37cm and 47cm.
The terms are-
1)Quark Express software for newspaper, it will automatically define the areas.
2)Karning Space is the space between two words . It is evenly distributed throughout the newspaper.
3)Tracking is the difference between two lines.
4)Gutter space is the space between two columns.
5)Heading is called Mast Head and it also communicates visually.
6) Left and right corners of a newspaper is called ear panel.
7) The other related terms are shoulder panel, focal point, blurbs,jump cut, solus advertisement.
The class was interactive and we got to learn very interesting things.
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